🔬Why Targecy

Targecy proposes an innovative solution for digital advertising in the Web3 space by combining a client-side targeting mechanism with an on-chain ad-network. This unique blend allows us to deliver highly precise targeting, resulting in the best return on ad spend (ROAS) while maintaining an accurate and fraud-proof system. By utilizing W3C verifiable credentials, Targecy ensures full interoperability while targeting is both decentralized and privacy-compliant, setting a new standard in the industry. In this document, we will highlight and explain the key features that make Targecy distinct and superior to other Web3 ad networks.

Ad Network Parameters	Targecy	Blockchain-Ads	Coinzilla	Bitmedia	A-ADS	Adshares
Ad Formats	Any (customizable)	Text, Video, Banners.	Various (Banners, Native)	Text, Image, Responsive, and HTML5	Text	Static PNG, JPEG, animated GIF, MP4 videos.
Basic Targeting (Device, OS, language, GEO)	Yes	Yes	Yes	N/A	N/A	N/A
On-chain Audiences	Yes (without wallet connection)	Yes	No	No	No	No
Behavioral ad targeting	Yes (customizable)	Yes	No	No	No	No
User-shared data targeting (e.g. interests)	Yes	No	No	No	No	No
W3Credentials Data Interoperability	Yes	No	No	No	No	No
Fraud-Free On-Chain conversions tracking	Yes	No	No	No	No	No
Bots Blockers	Yes	No	No	No	No	No
Pricing Model	CPM, CPC, CPA	CPM, CPA	CPM, CPC, CPA	CPM, CPC	CPD, CPA, CPM	CPM
Minimum Deposit	0	10,000 USD/month	50 EUR	N/A - Minimum bid: 0.0000205 BTC	Not specified	200 USD.
USP	Limitless-targeting & fraud-free on-chain conversions	On-chain audience matching	HTML5 technology	Self-serve campaigns	Anonymity, No Tracking	AdBlock Bypass

Key Differentiators

On-Chain Audiences

Some ad networks allow advertisers to target users based on their on-chain history. While this is effective for specific objectives like remarketing, it falls short in real-world applications where users do not connect their wallets to every website they visit. Targecy solves this issue with a client-side mechanism that requires wallet connection only once. This groundbreaking approach not only enhances targeting precision but also allows the combination of multiple wallets into a single target profile.

Behavioral Targeting

Remarketing is a proven successful marketing strategy, such as showing an NFT to a person who hasn't purchased it yet. Traditional and Web3 ad networks typically use page views for remarketing. Targecy goes further by allowing advertisers to set custom events for more sophisticated targeting. Metaverses can set events based on digital world activities, marketplaces can target based on favorited items, and more. The possibilities are endless.

User-Shared Data

Targecy ensures data privacy and compliance by storing data on the client side, meaning no one else can access it. This approach allows us to handle sensitive data, such as user interests, provided by users to personalize their online experience.

W3Credentials Data Interoperability

Data points are stored as standard W3Credentials on users' devices. This means our tools can read credentials issued by third parties, like governments or other protocols, opening a world of opportunities. For instance, localization can be verified by government-issued documents, or you can issue custom credentials for targeting purposes. The question is, what would you like to target?

Fraud-Free On-Chain Conversion Tracking

Fraud is a significant issue in digital advertising, often involving fake conversions. Unlike other ad networks that rely on Web2 server-based architectures, Targecy leverages the atomicity of blockchain transactions. An ad is consumed only if the on-chain action succeeds within the same transaction. This ensures a fraud-free environment, with everything happening on-chain and publicly available via your preferred blockchain scanner.

Bot Blockers

Thanks to W3Credentials interoperability, advertisers can avoid bots by incorporating targeting based on identity providers such as Proof of Humanity or any other preferred provider. This adds an additional layer of security and authenticity to ad targeting.

Conclusion

Targecy's combination of an innovative client-side targeting mechanism and an on-chain ad network provides the best targeting and return on ad spend while ensuring an accurate and bulletproof system. By leveraging W3C verifiable credentials, Targecy offers a superior solution for Web3 advertising, delivering fraud-free conversions, accurate analytics, enhanced privacy, and global targeting capabilities.