❔FAQs

I'm still not clear...How does it work?

What is Targecy?

Targecy is a precision-targeting advertising network designed for web3 campaigns. We offer custom targeting while ensuring user data privacy, leveraging advanced technologies like Zero-Knowledge Proofs and Polygon ID Identity Infrastructure.

How can Targecy help me?

Targecy's GTM roadmap is built on a fundamental principle: creating a win-win-win scenario for the three key players of the ad-network: users, advertisers and publishers.

If you are a crypto enthusiast, you can participate by getting private credentials, interacting with targecy ads and getting cash-back in return for your collaboration with the network.

If you are a protocol looking to acquire new customers and achieve key business results. Targecy can help you show ads to your target audience by leveraging a combination of on-chain and behavioural audiences. If you are a publisher that specializes in content development - Targecy can help you bolster your site revenue through SDK integrated ad units.

What type of audiences are available?

Our key differentiator against competitors is our targeting solution - we are able to targets users while leaving behavioral data in their devices by using zero-knowledge proof technology to verify the validity of any transactions between parties. There are three type of audiences:

On chain data: We leverage on chain transaction details to show ads to relevant audiences based on a combination criteria like token and NFT holding, protocol interaction and historical transaction data.

Behavioural: Zero-knowledge proof technology allows to target users based on behavioral data (what sites they visited, wallet connection, page visits) while maintaining user privacy and storing data on devices vs centralized data hub.

Private data: The Targecy Hub will allow users to classify themselves based on interest in exchange for cash-back rewards. For example a user can be interested in ETH staking, farming tokens or NFT marketplaces which will automatically placed them in target audiences.

What is our business model?

Users and publishers get a revenue share after performing an advertiser's desired action based on a marketing campaign objectives.

Campaigns bidding strategies can optimize towards impressions, clicks or conversions (actions). Targecy gets a 10% revenue cut from ad consumption (see section below).

Figurative example: Uniswap builds a campaign with the objective of growing liquidity in a pool (USDC/ETH). Etherscan has installed Targecy SDK and placed an ad unit on their site. User is navigating etherscan, sees the ad and executes the required transaction, user deposits liquidity in the desired pool which triggers: advertiser campaign budget spend, cashback to publisher and advertiser, cut for Targecy

What is our fee?

By default Targecy keeps a 10% of each ad consumption. We are lowering current industry standards by giving power back to the users and publishers that make the ad network come true.

We our currently incentivizing all of our 2024 beta network participants by lowering our fee to 0%

As publisher, is it difficult to integrate?

Our SDK integration is as difficult as Command-C - Command-V 👏

The integration is literally one line of code to be set wherever you want to show ads - we even provide a Publisher Hub with a customizable Wizard in case you want edit styling.

What are you doing with the users data?

Targecy's is a privacy first solution - user's data stays in the users device. As part of our principles, no one gets a piece of data, ever.

Please review our whitepaper to understand how this works under the hood.

How can you guarantee hyper-targeted campaigns?

In order to consume an Ad, users provides a Zero-Knowledge Proof, which is generated from a credential that is cryptographically signed by a valid issuer.

You have other questions? Please reach us at [e-mail].