đWelcome to Targecy!
Privacy first advertising solution
Welcome to the Targecy! These documents are designed to provide detailed insights into our advertising protocol. Targecy is a decentralized advertising network built for web3 protocols that are looking to target and acquire new customers. Our Mision: Targecy empowers advertisers to thrive in the privacy-first era with hyper-engaged marketing campaigns that leverage on-chain, behavioral and private data audiences to deliver measurable results.
Value proposition: Our key differentiators against competitors in the space are 1) our innovative revenue share model that puts users first and gives back power to advertisers by reducing friction with centralized entities and minimizing costs on non revenue bearing actions (clicks and impressions). 2) Superior and unprecedented targeting capabilities post GDPR (see competitive advantage below) and 3) Improved ROI by providing targeting based on behavior and private data
Our values:
Precision in Results: Targecy is built on the principle of delivering clear, on-chain, fraud-free conversion metrics.
Commitment to Privacy: We employ state-of-the-art cryptographic methods to safeguard user data while enabling effective ad targeting.
Efficiency in Advertising: Our protocol refines the advertising process, emphasizing efficiency and transparency for all stakeholders.
This documentation will navigate you through Targecy's features, operational mechanics, and its unique position in the digital advertising field.
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